What has always been the simplest way to generate home based business? Referrals from existing customers with their friends and families.
Creating raving fans who sing your praises to others is both least expensive & most productive form of advertising. A lot of people tune out traditional means of advertising. Only one 1 in 6 television commercials actually generate a confident return on investment. No-one under 70 uses Yellow Pages for anything. But over 80% of consumers will make a purchasing decision using the input of family and friends.
Social media marketing supplies the electronic platform for word of mouth marketing to exist. Over 800 million users worldwide use Facebook. The average Facebook user has 130 friends and is connected to over 80 Pages, Groups, and Events. Over 1 billion tweets venture out every week. YouTube has over 100 million views per day. The potential for your message to be spread by raving fans is more frequent today through social media marketing than any other time in the annals of business. Can your organization afford not to participate in this marketing revolution?
If you are like me, you study from making mistakes. However, if you can study from the mistakes of others, you then will achieve success quicker. So why not learn from the mistakes of others? Here are a few common mistakes new marketers make when trying to create and implement a social media plan:
I’ll figure it out as I go- the biggest time waster is going into a social media marketing campaign without any plan. Take time to get educated on social media sites. Not all sites were created for businesses. Also, once you understand a site, learn all of the benefits of the website. Correcting mistakes is very time consuming and will lead to many business owners abandoning their plan and walking from the strategy. Instead, learn the basics of setting up these site, understand the different options, and spend time engaging rather than fixing problems. You can find good online educational programs on the market that are designed to teach business owners on how best to create and implement a social media marketing plan.
Let’s add 100 sites in a single day- it’s tempting to venture out and create a Facebook, Twitter, LinkedIn, StumbleUpon, Digg, Delicious, YouTube, and Foursquare account all at one time. But the problem with this strategy is that should you grow too fast, you will not be able to keep up with all the benefits of each site. The very best approach is to create one site, like Facebook, learn the facts and properly implement. Create your Fan page, join groups, take part in events, and build relationships others. If you start up 12 at once, you won’t be as active and your insufficient participation could defeat your overall goal. It’s better to have one or two 2 completely utilized social networking sites than 100 poorly designed and ignored platforms.
Profiles don’t matter- users of social media won’t engage with people who don’t possess complete profiles. Given the popularity of Twitter, Facebook, and Google+, lots of people will see you before they find your website. If they find your website and you have a pic of your logo, no pic, or hardly any personal information, then they will most likely ignore you. Your profile can be your first impression, so be creative, be thorough, but most of all, be personable.
Here’s the pitch- here’s the largest stumbling block for most beginning marketers. After they have an audience, they feel compelled to broadcast their message to the masses. This sort of media is a huge mistake and you will be ignored if you try this on social media. Traditional one way marketing practices certainly are a dying breed and attempting to imitate these ineffective methods on a new medium will yield exactly the same failed results. Rather than selling your product, educate the masses and establish yourself being an expert in the field in which you are practicing. For example, if you are a Realtor, instead of promoting yourself as well as your site, educate homeowners on which they can do to sell a house themselves. In reality, only a small percentage of people will act on do-it-yourself content. By giving valuable information, you’ll become an expert about them. Then, when the reader is ready to sell his / her house, they will probably ask for your services.
Same method of communication- not everyone receives information through the same medium. Some people like to read, others like video, and some people will be drawn to pictures on your site. The main element is to mix up the way you post. If you to put it simply out a blog every day, your followers can be blind to your communication method. Change it up a little. When you have a blog one day, then put up a straightforward video another. Post and tag people in pictures later in the week. The more variety in your posts, the more interaction you’ll achieve.
Peaks and valleys- be consistent in your social media activity. This doesn’t imply that you must make posts multiple times every day. But if your goal would be to make 30 Facebook posts monthly, you’ll find it’s better to have 1 post each day than 3 days with 10 posts.
Do it all yourself- did you ever have multiple email accounts? I used to truly have a hotmail, yahoo, and gmail account that I would use to talk to people. Needing to log into multiple accounts every day to check on the emails became annoying, frustrating, and ineffective. The fact is, it became to time consuming to get this done and I seldom used my email. However, once Motivational Content learned to load all of my email accounts into Outlook, I was able to efficiently check and make use of the benefits of email. Exactly the same applies to social media. When you have to log into and log from 5 different social media sites each day, it’ll become tiresome and your level of engagements on these sites will dwindle. Therefore, utilizing tools that will allow you to log into your entire social media accounts for interactions may be the easiest way to make sure that you consistently implement your social media marketing plan. Again, there are a few good all-in-one social media dashboards that will enable you to streamline your accounts and social networking efforts.
In summary, if you’re a small business owner seeking to create a social media plan for your business, you then absolutely should educate yourself on how to utilize the technology and find tools to work with you in the daily utilization. Unless you know how to build a house and you don’t possess a hammer, that house isn’t likely to get built. By taking the steps listed above in the following paragraphs, you will be able to quickly and effectively create & implement your own profitable social media marketing plan.
How to Avoid These 7 Common SOCIAL MEDIA Mistakes
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